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  • Be clear in your own mind what you want before attempting to convince others.
  • Set aside time to think.
  • Know your business and your market.
  • Ask yourself what you want from business.
  • Ask where your business is now.
  • Where do you want it to be?
  • What is the shortest route from one to the other?
  • What makes you different?
  • Keep your plan short.
  • Be clear and concise. Avoid jargon.
  • Be realistic.
  • Act on your plan.
  • Maintain your objectives but be flexible.
As advised by Lloyds TSB Business Banking Unit
 
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