CASE STUDY
Saj Express
Saj Express was founded in 2000 to offer high quality and value-for-money, authentic Lebanese cuisine to a discerning customer. The company’s operational hub is in Dubai where it owns and operates outlets in Deira's Al Rigga street, Sheikh Zayed Road, and Mall of the Emirates, and has recently launched in the heart of new Dubai, at Marina Walkway.
Charbel Eid, Founder and CEO says “We are committed to continue to operate or own outlets, this instils the confidence of our Franchisees that we truly understand the opportunities and challenges of the business, and take responsibility for the continuous evolution of the concept and business system. This commitment will help us to secure and maintain a market leadership position.
Saj Express awarded its first Franchise in Bahrain followed by Kuwait and have recently signed a mega 40 outlet deal with Saudi giant Best Group. The Saj Express concept, owned by Tasty Limited, looks set to become one of the most significant “home grown’’ chains of the region.
Tracey Furey MD of Franchise Development Services comments, “We have carefully examined the Saj Express franchise proposition and are confident that the concept has the right attributes to spread well beyond the Middle Eastern territories and reach a truly international audience.” |
