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Case Study |
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Exemplary SME partner
One such local Startup partner is Track IT Solutions that is a specialist RFID (Radio Frequency Identification Device) application provider based at Dubai Internet City. In the Middle East, there has been limited RFID uptake but that is now changing rapidly, with schemes such as the baggage handling system at Dubai International Airport and a project to tag everything in a Saudi supermarket – a world first.
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Track IT Solutions has been involved with Motorola in delivering another world first solution, in the burgeoning use of RFID for postal and courier services in Kingdom of Saudi Arabia. Saudi Post's RFID project will install tagging of 4 million RFID-enabled postboxes across the Kingdom as part of a US$270 million project to support its new home delivery service, Wasel. The Wasel project, a key step in Saudi Post's efforts to transform itself prior to privatisation, will eliminate the need for customers to collect mail from post offices, as the postal service will deliver and collect mail from their homes instead. Track IT Solutions will provide the pick up and delivery applications as well as the delivery services as part of a consortium focused on RFID solutions for Saudi Post. Soma Sheker CEO Track It Solutions comments, “We are a three year old start-up reseller and have earned the distinction over a short time of being the largest RFID solution provider. We were absorbed in the Matric -Symbol take-over and have rested confidence with our partner Motorola, to integrate data and service solutions. Our other end customers include SABIC, Green Line Interiors and HCT.
We are in the business of providing joint solutions to our customers in partnership with Motorola. |
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| A large company like Motorola will have many divisions that need to match solution skills sets and that is where specialist SMEs have to look at their independent streams to see where to fit themselves with an opportunity. All large companies are looking for serious players that satisfy certain criteria. The SME partner company must have solid managerial capabilities, technical skills, an ability for investment, an ability to convince customers and of course, great vision. Motorola supports us in terms of technical and marketing support and may offer us customer leads on the basis of the comprehensiveness of the customer requirement. RFID is an upcoming technology and as a specialist RFID solutions provider, Track IT Solution has grown by 100% in revenue over the past year. |
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| Motorola Enterprise Mobility partners |
| Motorola Enterprise Mobility partners with SME specialist software providers to manage its wireless and broadband operations. Tarek Hassaniyeh is regional channel manager Motorola Enterprise Mobility that recently acquired Symbol Technologies Inc in January 2007. |
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How To |
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| Prepare a great Business Plan |
| A business plan is like a route map to your destination that you can actually implement. Such a plan helps in four ways. It gives your business a sense of direction... |
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| The key elements of a Business Plan |
| Short and concise plans are better than big and impressive-looking ones. A single A4 page may be all that is necessary. Jargon, far from being compulsory... |
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| Check List |
Be clear in your own mind what you want before attempting to convince others.
Set aside time to think... |
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YourBusiness Magazine © 2007 Dabbagh Information Technology Group Ltd. All Rights Reserved.
Registered in Dubai Media City. No. 30064. Registered office: 122, Building 9, Dubai Media City, Dubai, UAE |
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